Caption area

The caption-safe area is where most vertical edits start to fail.

The bottom of the frame looks roomy until the app layers wake up. Keep subtitles readable without letting them crawl into the face line.

The safe move is to treat the caption-safe area as a dedicated subtitle lane, not a dumping ground for every extra label. If the clip needs price text, promo copy, or a speaker tag, make those compete somewhere else in the frame.

Two lines of subtitles can work, but only if the font stays compact and the speaker is not framed too low. Once the subject sits in the lower half, the typography has to shrink or move.

What usually goes wrong

  • Centering subtitles too low because the preview canvas hides the caption drawer.
  • Stacking speaker names, subtitles, and promo text in the same lower block.
  • Using a giant two-line caption style that steals room from product tags.
  • Ignoring the first busy shot, then discovering the caption sits on top of the CTA.